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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Jean Paul Gaultier enters ‘Junior’ era
  2. Louis Vuitton unveils Art Basel Hong Kong plans
  3. Piaget scales Place Vendôme flagship
  4. Off-White launches ‘10x10’ creative crossover series
  5. Ferrari forges racing partnership with HP
  6. Diane von Furstenberg named Icon in The Time 100
  7. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  8. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  9. Audemars Piguet brings AP House concept to Miami Beach
  10. SMS text messaging, world's most successful communications channel, turns 25
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