Luxury Daily
The authority in luxury news.
March 4, 2026
  1. Vestiaire Collective study links self-doubt to new purchases
  2. Silversea previews five signature spaces within The Cormorant at 55 South
  3. Explora Journeys invites travelers to rethink sea experiences
  4. Mercedes-Benz highlights 140 years of automotive progress
  5. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  6. Christian Louboutin delivers striking summer 2026 campaign
  7. Global demand for luxury hotels outpacing supply: JLL
  8. Rolex Awards welcomes 50th laureate class
  9. SCAD lands $10M jewelry program endowment
  10. Loro Piana reveals window displays at Bergdorf Goodman
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Vestiaire Collective study links self-doubt to new purchases
  2. Silversea previews five signature spaces within The Cormorant at 55 South
  3. Explora Journeys invites travelers to rethink sea experiences
  4. Mercedes-Benz highlights 140 years of automotive progress
  5. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  6. Christian Louboutin delivers striking summer 2026 campaign
  7. Global demand for luxury hotels outpacing supply: JLL
  8. Rolex Awards welcomes 50th laureate class
  9. SCAD lands $10M jewelry program endowment
  10. Loro Piana reveals window displays at Bergdorf Goodman
VIDEOS
More Videos

MORE IN In-store
Marchesi 1824 enters Harrods Chocolate Hall
Silversea previews five signature spaces within The Cormorant at 55 South
Belmond partners with fashion designer Thebe Magugu
The RealReal returns to San Francisco
Loewe Perfumes boutique takes shape in Seoul
Miu Miu Manifeste pop-ups kick off across Asia



RECENT ARTICLES
Louis Vuitton, Formula 1 kick off 2026 season
Visa, Global Fashion Agenda start circular design competition for young designers
Marchesi 1824 enters Harrods Chocolate Hall

Chanel returns to roots for J12 watch campaign
‘Art of the Desk’ centers new content from Montblanc
Rolls-Royce Black Badge turns 10