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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
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  3. Jean Paul Gaultier enters ‘Junior’ era
  4. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  5. Louis Vuitton unveils Art Basel Hong Kong plans
  6. Cartier celebrates 20 years of Women’s Initiative
  7. Regulators in Italy probe Sephora, LVMH for youth marketing
  8. Cartier continues ‘Artist meets Artisan’ series
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