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Dec. 17, 2025
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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Hermès, Goyard lead consigner sales in 2025: Rebag
  2. Kering loops France’s Ardian into Fifth Avenue investment
  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Qatar Airways creates sonic symphony with composer Hans Zimmer
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