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Commerce

Michael Kors enables in-video commerce to drive holiday sales

November 18, 2010

Michael Kors' commerce-enabled video player

 

By Kaitlyn Bonneville

Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Loewe introduces new artistic signatures for spring/summer
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  6. Pratesi expands Palm Beach flagship
  7. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  8. LuxExperience net sales up 1.1pc
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
Boucheron donates brooch to The Victoria and Albert Museum
Pratesi expands Palm Beach flagship