Marketing
October 10, 2017
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week. Image credit: Furla
By Brielle Jaekel
Micro-influencers on social media have a greater impact than celebrities when it comes to branded posts due to their niche audiences, according to L2.
{"ct":"hJhOfQOIk4cTHsUxNY7juxqhFKF9QODcVT+wVQTJ1S2A3oiSdEKPhcKIhUSzyuw60Yso5k8jyKpvtin8UH4QtAFnyn8MnCBRXJ\/gGA6kSbqsNhqkMtelttFZcbakUXlH6FxhHsB0lars5BlQAwaqtn9BFrvrj3BnEsSpNXABWrk+wiv8EBtF7K9WgUY0YYT+EcILu6CTmqchL9xmR5cppgJity\/yPadU\/dz\/44bjc7PaGk7abe30CbRDNQ66Pd23s4ZU7BNZKYD06XvEfLY9XKWXoOdDBUVeOCLgp+r5IXqj9QUshZzMuD86HenqUrtDdPQNwUt5iBhtcSOuCOnhngxrpMrs9uHIoixKQ3HOu8B2mB9twnXzlQL6iWGSKyJK4ty+KlkLihiJURtgamx5uj7gfac7W62TkK8At9axUSzUdZJ61YaJu9JUBSMzXZSqGFl21B2lxjpFOlUeVfD8O+Dw31i6KsEtCnVqkOClZsmG8bu3w7d+\/+fyKAwPnJbrnxGiqzjy7IPYRG83hMsRfNmHZBkFSupA+Q1R6UgkFdwp7u7Ge7MM\/8ADod88ND6l0wJ8spjU0xhplwJKhFqEHx0G+AVN9KXmnAoWmzJYTPM7E5ZgBT+YYSvUl9\/SPFfkTobfHxGirv6e4xqB1He3aFylAbjmvp8vT1BfRcUhWDrtNUxuqqWAvrC8sFZvbho\/IkeGWwbK7QXH+rjvIOsDbCF2QfliPDXCeArn72S4TaX9grNlywVy\/RQOp0vC\/MMuw\/PosuvJVUN3QCuffrSChiP2QEH+Gl\/jpfUyoWqPb7JPEY7tn\/gqhwck0aOdLNz5fUHPMIa8sPnJygLT8eUodeJZidDs82wS9CvUbaoh+HypHzroFIE0jIl2AR4oQZJObgVxlMJa9D\/ensi5lWNErM+ROuhgOENx3PTZsWkfOhWMHGhunQ+Gaks\/\/B3yEUMXrPUHx+cy+JmgqCm2pNbD9VSCGXryyKV912sX3C6TKE7q0JvSLVErHgQ\/KPvBQhwZOTty7Dg53\/HS9A0+2KZuRTBbCfFAl6EveWQ409AoTrL7wK9ecM82EjkBm1CfXaf6XVyuSeWm4A0urx90m5JiHIfqBd6hejV1Andd+LU5av4H3IISsrFZ6jA0qwLS0vGv+MGAh5c0MZ9EQSrmJkhY5xirOHUYWelPBJ3\/B3sfsYdzdOLVz24xARXdnyq\/DmbdsB3YSsMsOr+Yr8+ArPUXkVEU5eh6A0mGHdu1LcZltUR5Rek\/jX75fBPgGb5oOLdbK3xfPS1uTKkBWhQykiEBuFpw21Vy6RtyLtWWpLVJn+HqC73hAK6baDQo8yDzxIY1gf45ZQiOvT45s6vXF7A+YCGquZsFkGgnP0iyEExIVCLz2nZqU70bnLJjGzQxQk4orNqRCmZDxfnOeNm6gkhXHXXLP7RPEFtwv9gLN7ZUNxzY9fulOU04Np+rXwvDDiZlO7MwFDAqy68jG1xEKw1HiZz4C0M2bbgKl2ziRxwxxS79CNuHjOx7SRzQ1zm2GynYwOotheoUo4FC\/TtfmvxGJc9Mp5U71y2VxxzvbB05nJp5vGMdjuOsTTdcbo2Kq5h2CwwcZfHjgymXr9whHy3buRDM5yYWfewlrBhwMQrSS2dxURP9sNMR7dfE2BlhFkoVUDdIbYtRQ30EJlNMPaZbEz8294EQB\/oUrP0JdTy2nIXNftPxGGliNQ\/2lW9egALiK\/6g10EcSlD97bMb1czJOsElI3\/BDQ19RnX1YruIrBcoxVpPP6il1U4YwUM7CwAl\/4apwMkF5v6zsiVBa9Yll0sP9LZ6g1plcnfX030QHji\/8uVzoTgFShCCqn6i6c700Dd7Ao799UXSrJavOL3OAoQDGBXLn489WN1D2rsiNcNatk1EvHjDUa02IserBKE0R7YQywNO2dAeB\/kR5isfzbhvclSnLTf5NMwKzj3QRktbv0tannkO8zVTQFaj1wAypQwArpxucQiJgHG5xjlU96k7sId8zeSAFTIUeM8pmetPMKkMaqvQfA2n0kQZ3PX57TZyWyLpstV15Gt6PmrfcA1ZGzKd30+MQc09jjVHiKZ+gaBc49uYyRWjW4O1lAphfn1QLNQv6whOnNpbkwlhQvfX9DOP2VeIERp5+nDjE2sQ5lxhc64GpiENmrVieS4QntaxM3vAabYnlTlNE+sLF3tRG87TFPbHDBNkSEBXmenYuPpZOOsFGcWmfqzx3oCBNfFfwrKu76qPs2jbegNAvNnUHkgD9\/dCHh\/w5ZvprWpdcbMSoeHn\/nLPjITjMFAJsbv70jsFPHYZ6yzoi2LVx4ugmElJCG8LIa\/fgH3Wtlm1m3StFOXOH9b8MDKozzGigsHyxRQcXlJKphkJ8b63ljzC4VIXB0aVQImkWDTr2zuavjncAvDzLCP0yFL1Fc4zFad6yVLZFa\/iHJlcbS6jhQ+BfSYpw+Fyaf4B2WKl7a15XMxf7\/b2XR9BJ6+Xx+l\/Jd4qRvHwWQ0pP1JUivXrWahAvXWzKOtqipq84DVHfX5rLxVh2lkBenV+K9XE4HuPinn1+WTJubTPAwzc3DKGmo10+3a\/8uba9QIvDtyzUE063RAC8pkLWINwoJEdBynUqaqS8JGRJwFntnC8jCTMNOiWBSyqh64EQW6xr8d7vC1O4B9yHLlQdAVrF88EyrWqu9j8MT3WNp+vi79yCSn+IitSRjbEMO2SRGemfKVrk3vhaEPusEykqt5VuGahyS6q7qjhBFTcuk9QJRWQLusAT5bBBwbgLdCQwAQyF5g2qDyLB4b5VhfxnRj8HcYx3kp35Wi6nsVvav6O2yd2c8tII3BlP8Wc\/5mCOtX7D5BIBKOEUFehUnT4Apun1ccmEqeZK+hWJupxQTOXO4oIbVXSPFzUi1Q6NOPAFEsOjDR875vmtfApzuqNNtY68MzCBnYNo12VDt23b0UdXhyMGAEom+59RKVONbO0QqH7Esf842uACWhPEOoPcf08vO3Yf\/L5IPyDEBw5AGLoEPjwwUzv2\/dx4a9wiLi5f09go72SIcGcRc2iRtK6O7Z7LF\/hgVAg3UxvxYCo2DNBp8Or\/9cHQ8hRAqKoDIE85OZurosD98g32Z6QSmeP+UK72ZEt8qct7fjNbbfxgea8kR7sv4rhGdnuFx445BKuqa1s9jISuNLajypoAJ2fWkHOOrGOfLFr+Y0gSvpUukTgoVxBdjHFrO43bEryaz0lMStlJFxaDctA16z8FJnmfUT0T9shpxovHpLW4mDPnDVhMKVnI5OLqRA\/1NaHX1l3nvrKKjECBJCtyTgg0KsvYep1ksFy96eQEM9JH9G538Kq2ajyA9Jvnv\/la2I9StQcn++wLRcD2XvLV7sKrXyoUnegMfPBoU+5QbFTNagfJFwqYF15HU5\/UzsffntEx0SQOPMkJ5BFtLAdRkob6dBvrzKVAQW2Itq9kMPcdzxKgOdwqtpJtZPlhm9MqripMDcORtjDPN6sdlHAs0BhbDfWMrC3Kcsh0nMHUb0vNllJHb5UCkKud\/Z\/F1a4Oob\/hyJ1cX8rD4cBfAhgvmEh2IPQkXMrmm97OWBCjDzK+f426m1u0e5rHatb32TXHluH0o803efZGvYxxFbM\/Pck7JlPlHXsXwt4gIucGrKtT6aBfhhmUTKGxXeKbSIkmnTwj+SvysfZno6ayX99li12ctUrTMkqz5taq0XlncUODmCBKyU+UJ0cL1ngVLuwUbVJ4l3vPvI3UoeNOjFrhJSBNlz\/RfjwfKlE42nYTIS9UX40yTm4g9yVnWCQUwmKawfpL\/26zDnX0KMvdnSZ\/i9p87LVfHejIk6hWcg4ABqo4V3F5iCZ4uM07I0ejqJYcGGxoU1i151mNPxnuKvmWQh8bFznkQYba2jRf29M+acMDtoKPuFDsPeeCMceekHxvo8s2NyBzX\/rO5VmDr\/woHKW+MlKcABsi3SqBb9QM\/Ft4YCFsmKv6tMPUcw8omMLO9J9YRavVNP34D26SnIozKcMpvuaI5\/OiCWJpnr3B5kRAFae\/2VRHtCONn0sf1VVZOUmsc0Dnoy4StfVSgga+7a68aHAtMlgllUbQe8EBLOvM8jQR3Z2\/z5wTEgUl\/kEv1K+gtUs8wnWP4+AoLh02SItCQuSlEDTi25yQg3KgmOz90amE3s8W3n7UMKuufodds9Mq5MS2\/EtqKTFYSCbXveM30kYN0fplx+GNlBLBk7ofhEv7jCUPhEtPdEIH6KJGjycowIJGCCWoWyCZlwJcHZc3vYuDsx4qclvRxf5P8mRtXlhY6I0rPuGihsKNIvpZ4I7P5Jo1\/4tINHQS6gnA2U9i3j9A1CjGn5+IdIc7bdh\/ZG2q57sfCo7N2MEaXCZWhMpx6I1zykHq5MGmJC75C12K4kDjQrl+p7IzYvsucRE4yYDGO\/eJaqdYCpHCd0CsIRpSWz655Q+tcZNKnICqX1e5\/yl80koOWCIwffIQMTq86Z0ZREGIUvk\/4eJkuOqEmE4T8wD6gD+v5J2si2cEcoKmF9SBNaSDQsmBvtOT1fy2seI8nE2aF9SH\/E3K3pQ3w1cOLjojP8BJSV3virAow+3w\/QKNDpdYzfOX33gx6qNRjw5vxzp0UuPk4v97DOMAGnPK5gNn4lO9epDA4Pnwr\/aeNIigHUqX9nQ1XvQcufwAcqTvPYqQhLUj62xWzWHidNiStIGkGMInfG+cT1GEyheHrz9Kkjo7\/cn3cXtbvAVvLKqIp9acReqLXYos\/GSZCTHz\/uJNAGiK\/f+O4PGVyk0H+8BfogaWHqb\/RmNdZIOK98dkDf5rHiCy1jcSmE5med5R+FWxgAAuGZu4zrZajPNt9V\/k0v0odOz5w3P0JHwBGIxKuPSoaujpHluunv27tFzyqDCxChyoMkg\/7YOUtDohRC\/u5ZnLQniRhuzM4R3dk5KEp0TgoDKQeYy0+34sX7pQVVXaQmyC+Q2alhlqh8VPqMbjVcKuJ3IX\/\/ifMbElBq+L66jbsi2JtmxGruA4+vERIyLXsPDK6zPH93oNDwv22RiBuDyvvceq5UB0VtlPc9lL3GQW+PXakx07I\/9B3EqQ\/lcSH4KtidT9GopnsSvzqlaprVwY2vDuWIOdNOD6aqX4YU5kVzEstFmpQEZyHSC5gfPvg2b7pAjui12Aj2TN08wccvyvrDVCfuPfB2E1yqake4uIx2w3pMqbDuugmYmAsJG3kjRsSmFWQie5ZQRkBSJ4FVpnEnB\/o3MsBucBV2HrDl9uEpG86nwerpYQOjNjQsIeSqcl2Ei\/XW+gik49FeRGrBfwmwQQL+cofvwCjdZwP6HU\/4JOIkxw0R4VMFxAD5O2evIyzqvMc\/fnZ5OEVa4iMfWLP6hDPpyNQ023QNHjotwWwxt975J\/QCwjjvMPIBgfhCOXYpckBqIYAVvPPYymL8P\/smH1rbqZKSNJ4A8wlpGoLpunBCoYb5qxENGaw9AYU\/4Px\/7cD7JlCP8us0cg4iSd57fqOsl","iv":"d121dd202396ddc04d3060a248c3252e","s":"d09166b1c2ead1c4"}
Share your thoughts. Click here