Marketing
October 10, 2017
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week. Image credit: Furla
By Brielle Jaekel
Micro-influencers on social media have a greater impact than celebrities when it comes to branded posts due to their niche audiences, according to L2.
{"ct":"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","iv":"e06837c553be7b9eae6f61a103694f44","s":"f9f50bbe44afb3d3"}
Share your thoughts. Click here