Marketing
October 10, 2017
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week. Image credit: Furla
By Brielle Jaekel
Micro-influencers on social media have a greater impact than celebrities when it comes to branded posts due to their niche audiences, according to L2.
{"ct":"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","iv":"c441ba964b42d5f07c9074c0d978b59a","s":"5fb484bb9111e8a5"}
Share your thoughts. Click here