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Multichannel

Mobile is the glue that holds channels together: Mcommerce Summit panelist

May 4, 2012

 

By Rachel Lamb

NEW YORK – The explosion of mobile over the past few years has enabled brands to tap into the medium as a supplement to their other experiences, building a bridge between them using mobile marketing, according to a panelist at Mobile Commerce Daily's Mcommerce Summit.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Coty earns ‘A’ score from CDP
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Moncler returns to the slopes for Grenoble campaign
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Gucci studies connection in spring/summer 2025 campaign
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