Mobile
November 8, 2010
By Peter Finocchiaro
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
{"ct":"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","iv":"2138a9d925c14cb5f2f8835b04ffde87","s":"0bd55519a23f9d85"}
Share your thoughts. Click here