Mobile
November 8, 2010
By Peter Finocchiaro
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
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","iv":"4a2c84d613654b662de61b1dce9c4f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