Mobile
November 8, 2010
By Peter Finocchiaro
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
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c+IoUVtqvTIeTjAhixypOUY8YYm3Isb99rm5z348BTI9StfDdkUZOLQVRfI7p3AtBVxpbJuXZJalVDnS9tpxlGM6Nv420wq6jQeimcuukH7eUymZ5xW+DmsoZbcKbnDSVmttLXGy0354gVEymFgNa\/AhJesm4rvrgD7o4KYC0fyDP8O\/Xfof2EojQY782wfQOr+aU8fTFhRGgjJ1DjHqUGoPGqLX4OvvWulap8PxkqGfKqzL+4L5NFdxYWFC4vEQCY1UVBdHUdbUxFq9+ibHYxyM0AcHMjCi3EhH4vqRTHpbgs916BoWYY3mtm4KyI8fmHctBWMtx8HlTirNOGjTQ7UpFVbpj6zgVirEwshuc3o979laWP9pV2eZTICcIUl8Km3CCUqdB0vCtCgShRsFjOVcP7A5B+odr9SlqkTKQaUFq7A3Qas6dyP+T\/APHUmIUI1DLRP3XRK0N9d+tmbHRbAJw59Tuijs6S\/68WljRd+43tAP2IpVQpssoW6ig+A9jatv5GvJztwIiBVQ+RpdGtqc36LbN8qHdXNwBA+iADTfG3qdicvU9pVGic1ulqpWu1Nc4Nu4avpPL+Ag3VVeegFYvRBDEC57JYcnxSSdT0rLV9ZG1wCLGS9rCCSylxZB3maj4dgD24wVunINqLfso2rD76mPD9c7bwg7LNFxh2pdSPNFQoY0y6gbqZVCEs8drAf\/6f+FvnsyqML0nNAJpC\/or0aB3m\/sNtipruemV4uFNNS\/JAXT4uCxKDyudgmeJEyC9fI8isA2tY4auqItdx4qhsWVoqY0CiZ7EhglGIVgm7GX8l8uEUTKvpFcDQZL09Qftnbm+Xi5OaS2sG83cJToasVtUZaRCgnu+1wkf02C42oS92JaVRRlRUEPYyAlUGiKEI42fXstdHmhjd2+XvFYyWXmaX3ad8cD+Dqh08QIEJ2T+i3u3fhYVUbBCOrAZsk\/a+gBlXXovL4DBNSIC9thzabg19wOfE6ZZ9iF+HmlTzzEitSMbBwmggx2pt4GClm7IP4YJ7tbQ8EHl4FvMW9gJ7KOrQ1NpnwNhJEGXqMsk77KLGIsEHvy1+mg9vhAwN4OK\/0D2wdV0PGHIbmqCOqJCzVeX4Sd8ba6tOMyRKulcWRmVxCg3FEYSACuwkLOeTW8DpOm+E04q1GxuPqS0OVVHU5BNKizMcbLK2TdxVQnGzbKfr5ZBaRVMmDIVbNI\/xuciX3kcu4dTuIHIcvEnF+lE49yp5oJFIQq2JfU9pjkQLg4W19YFnyLU5r6JiqEJIUMTBCucakmAcfEx3f9ELqmisCqqB5+RSfWEmklc7Ce4xjVpr317ZYtqWAHxi+mgT8h0I+9uM\/OI9T4V5VPxTVHBvQkuo\/dpQY0y60Gtsof2lWBq7WYmJn52eif8SnJe\/u2jNXJ7HwLVl60ZD2Vzy5Be7mQQtEYgiHIvP5lYm4ktf65ztc+hnA9wNqqi9jCSzMMb+zc4pRfD\/X8pcqvBUk9TCVeBZq3iybX5VBOg4GmSmDeHnS1YC+ac7u5kGd5o6KnlatwNzeopHQN8K3+Hoj8UWbDqK0Nv3TvQeR43q74Zle8naW35htObubEVmm+SLaHZiZZ1KUZLLnTi+47oi4IrW\/JMSFR74nN91Ec79wQnCfS8O9+PJeOnkxxxXeGbYYozXWV16bHVUu9+9illEJgVyzb00WYrc3aoFDB1cdysh0bCP2LuOFVMuKJQzkhhBPgn+ObW47JKCd1Q2N83uGZ8CaELKC7EcwMQB2ThV7rOY1GwuzEfWlutay23gHyUL0ieSWFBRZS0nKQK76kOXaNRkvEqgCg5A1oqL9STIkuMRd8iNo7tf9wy4kxG3i921jWFSoWeH00nOdjMHmq2VdTS7IW1gFw4OSnQbvrsHAXYcW\/ppNViQIhw+DtyzEYfCBqL+bWu6ypiSn5p97+WndECQ\/CmTzWJRLRcEnYCvF5fq76eOnaCDdNszUkx4Q+SiQ1OpNLtFY5\/DhU2yJXSy3paTSP00mKmhuLnoL4CC9yKkrJnGji\/ms3FGZMXxRVwVPdWbVRhCartAVZaBvTa\/zDTq\/hH05Ed2UH9ISiUTNWU09yitWyKbd2zoUETRTIintrtzCiYuOsx63f\/SwIptA3s\/TzK1JT0Gh8I6OJ3YMbqweb22HJF9mgGW3qKY69sFdLPsroIv0RURZpESvzwvMFpQ77n+\/wYoNFAbyEYlLjCR4xHv31oMOGBpt2ybBUFHsqZkIJRKnv9x5yUpQE8Pa9\/9w2mSIyJMzRCmV\/BN9xC6e4EK86tzrnHXeLowjNFZH3RY\/PjvnwUNQz+QMfMR55uJ6tpT73IHnn1TMMONTvLUujVePvWz\/tyXP3XvMwMFe1sPxdEoBy+6NSeIK6mSuhky2gjX1iUIVOGrae2cTotqjGazX39+o0psS4B3hWRiIVlZjgNVNbAJ0M0m1caE+4eURafDGmyDosHTPQ2SkrCKF3JhocwR0sjXRx17PQF49YwUYsdYVuPfASJ87NpTY0mwAsmOYk3BomMD5kAleSwCMDExQushSz0n4+8JDZZG6y30qE1zjfRzDPJ4Nu1EFJ18Le80m67ZUxJmO0fy5oLOcgvVeXPLSgdoKv50IWyoY3lFeu5Bj8G2OBXe1liPAD\/mQ\/OxsZcqh5KweYuMtTqgEYTVdZnIBQrBKTroHEeYw5LuyQaLPAVof5bTLhPZgSSodrIYipkPVD0W5u+3HO3txZUIROgdM5vFMU2IUBUKx84n9k8BtTfrXlChilQn7GZ8sljzCCzdOs5UpVJ85WMx99KKuBPA4bUo8ER2EVQFNkKL94z0uHOxGo2g1uqu9fyg7e249BxUX6CTzWUZsEUDDNs+qXcrciP\/vjsc0Juzrbncjs9xAqF+v\/PTHD5xVataXoaDUC3QV2XRKCqcf1yWJl92BArR4qSdglGetUOFciJ\/5SovmKrGtJNHzpYWHXsRbXifdENYb1KVtQZp4oIveNsTMqN1OmIQEXGdzQSmZ3Ryp\/bZH3bTzQNyuml7WP2phPs3+lwFM43wjk8HsKKSvWmXhqhHABQAy8HHd\/D2q9eZmkEKSNdA+OV0dZ3DCIIKhHSLylx13apUR6gRrqzYdB+vx5bxMyDcaV0Ltn9jykmpPJ49QzmsywbQIrLkQrzV5Fn1PR0XSdIH\/eX7DOa92tRzoDWcmUbuWuRY75votV+xeioFa9YWFXF3sXNBjxsXnlCQWeR4Jdfu0u34gO1irVbotL6KM5GachJm756iBRXVtAMq7ZTgS56GRlKbQK4cBGMSxPepvYlO7ue4rdNuSGTzLyokfiCfIvLmv4pZt0EtL3A6RQe8vZaB5mKV+0ePhHro2WEZXfZWhOMqa2GyM8JzcPvVNnh8ofBsTqo6SMjCeH4nDiJaSBm8969Yt\/DSzjvMzUT55BdqX8RDGSXp8yPYuNltNL7uGT5aHWzhECBdPz8frNAhtxjnxGUoF44Cig7BkJr4Q\/r7PPihF0UWB43QWDUa+gbZsPstROESWJne7frTbOCaBKr6mzVG1DMRrL31z+py4+TW\/g4rhSmDaHqZSS3JJs8x6quQ61ar5pxZmY6TfPbDHE5k4L+WRBNueeJjaHxAmsud0dmjNsBfVDFbrQOm0RvrH3nlDCoFM2T+FkpNQuXjMkGB2eBN\/CLwIQGZasC+PIFNZRerc9WZbgZzlfe\/ROENsb5KhbZUM3g7vb13XM8OZb\/0DVaGsp6kR4p9\/a7D8rjnYC6q4ZnixrpY8rNT+yEJzpFUhKov5sEJCZ5dRUhxtN30f3\/VEjsFtkWfi+Vl7bbXs32GJuSDe53GjOv0ef2HqXG9\/MDb+vhsOHSxMnz6UPwXvoAJO1n4quNSIBQGTon\/XbIYgBfeekT8LrtPi73FWQJPvjKIHhIQS4MZHaCDuJM8vtDClVvZdy+4LhDxPEeywAfhh0BTSE0py0SMorE8b3o7hNk9ncL7DIFy0cWVvMZt9EseMRgD9kHA99es01pk09pPusRb\/JwZ0O89pjpggGpZVkfWmJUCf1rV070ynBNJWFTl7n2FzzVHfflYWtkvQLASbiieUQ++CohasQdZp00urxEonsgv04JSq8X+Za\/WREjAihEyytx4JZTLeuNUwh4YsC8FTuPSYCWP7uebsGWrquNSS7FQZ\/XGR0UFUGM+T0j2EaYNY79\/4NHzYAG2cEM2DmsK5WOW5cU3dzuiA1bbSccvBjXVd8tGSJiY8RWeELwh+tqs7anx1PZmK8tRWHeBB8ngvj3u+DvtCOUcu4N6c6t72hCHjGR7qeh493a10j3tBIDCAHJVOwucZlVotYuPWXxBjFgwZrGuM\/yuFTfjwWE4iejdRjsiJ5GtTYYQbtaw9HyUB6zflZk7yEzjYpqdr3gftKUrN3TMyk062iwTxRjeZtdUReVkMk\/NPoHFooayiNeGiW\/m\/VIF9tsOYfAvoyHz6iChif7iGyH+Mo9nm7zilQybWgL+x+uXbKSg5n0fXQEFir4O+1pTCAl7usw4i9ZH+sMMEOf3D2eiMZ55hXC2PjPgKKdN\/hQ\/kwftEWPXG5LlRcMtnxKsyw2ITjCQWEQlp9GdzwQN9Qr41dTgUqcOOLOM0C\/83P0k9sG46c9OMTX4jLWbjGBPpxfKzBDVtAQWZbzdp+7gcHSP9rdx38NxrAFzpudTZjjCCp9Km7SD6p4Z8c+IjQmVUo2fDiXdRhzq81MpczdHwfejk4rB5wv5cSEornDlaQq2nILL5BxGD8nWa0qgQOBCrbHkius+wCwAG2JivJww96rLxS6eDqULsgAMYB9JhpEdrUgT7ouugcKHPWbUwmG6P4mDFLMf1gL58tP85mfeGjyRnu5+WS6+gkZ9QCp4XTpt7f0bALk4w==","iv":"efe62b0673bc8a603cfd9eb836dc3f4b","s":"6c32e6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