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Mobile

Mobile, social media essential for targeting multicultural luxury consumers: agency execs

November 11, 2010

Multicultural consumers over-index for mobile and social media use

 

By Peter Finocchiaro

Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.

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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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