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Mobile

Mobile, social media essential for targeting multicultural luxury consumers: agency execs

November 11, 2010

Multicultural consumers over-index for mobile and social media use

 

By Peter Finocchiaro

Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Women to Watch 2017
  9. YSL Beauty explores boundary-breaking heritage through scent
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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