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Mobile

Mobile, social media essential for targeting multicultural luxury consumers: agency execs

November 11, 2010

Multicultural consumers over-index for mobile and social media use

 

By Peter Finocchiaro

Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
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  3. Global luxury market to grow by up to 4pc in 2026: Kearney
  4. Kering consolidates jewelry houses into new division
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  9. Saks Global draws additional funds from $1.75B bankruptcy financing package
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