Columns
July 11, 2017
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach
{"ct":"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","iv":"3382cac276663cf17dd85a06f2d68d49","s":"7d3801d5a62b9e74"}
Share your thoughts. Click here