Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
{"ct":"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","iv":"c5a2b46b3ce324f28ad073ce888db134","s":"592b1a45563e6324"}
Share your thoughts. Click here