Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
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","iv":"fa5a0718af9372b753c2d6de1c3d5877","s":"cdf4b920639685aa"}
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