Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
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","iv":"b1fa6e30c3bf8cc6341dac92da165396","s":"4e16b9ee2d8f982a"}
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