Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"0a49d3c7993e88258df4e25b7b99282c","s":"b082464f2c7b90d4"}
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