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Multichannel

Multichannel approach necessary for Mother’s Day marketing

April 13, 2012

 

By Rachel Lamb

Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  3. Global demand for luxury hotels outpacing supply: JLL
  4. Rolls-Royce drops in at Oberoi Concours d’Elegance
  5. Belmond partners with fashion designer Thebe Magugu
  6. Rolex Awards welcomes 50th laureate class
  7. SCAD lands $10M jewelry program endowment
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Loewe names 2026 Craft Prize finalists
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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Rolex Awards welcomes 50th laureate class
SCAD lands $10M jewelry program endowment

Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
Global demand for luxury hotels outpacing supply: JLL
Belmond partners with fashion designer Thebe Magugu