Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"a0015f4b5991c8c3a549e7f8c2df1f62","s":"c74bdd505b63653e"}
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