Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
{"ct":"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","iv":"d44d8d8e2ee7561c4e655bc70d9891d4","s":"3907cdd97b54e18b"}
Share your thoughts. Click here