Mobile
January 10, 2013
By Lauren Johnson
Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.
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","iv":"8f267b611c38652cf0a37a5279911c76","s":"e833bf9c62f8d389"}
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