Mobile
January 10, 2013
By Lauren Johnson
Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.
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","iv":"772cd6320d80b57707b2595a1c7f3657","s":"3b3284c670d979a7"}
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