October 31, 2011
By Rachel Lamb
NEW YORK – The consumer is the center of a company’s business and an “omni-channel presence” must be implemented to ensure that the customer experience is at its peak, the top Neiman Marcus Group executive said at the NYU Stern School of Business Luxury & Retail Conference 2011.
An omni-channel presence refers to a completely seamless transition between all channels, even more so than a multichannel strategy. Both Neiman Marcus and Bergdorf Goodman pride themselves on delivering customer service in all channels, including in-store, mobile and online.