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Internet

Neiman Marcus, Armani incentivize purchase via chat

July 2, 2012

 

By Tricia Carr

High-end retail chain Neiman Marcus hosted a chat with Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window.

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  1. Gucci uplifts GG Monogram in throwback campaign
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  3. JW Marriott opens first property in Greece
  4. Louis Vuitton forges multiyear partnership with Real Madrid
  5. Bentley Home debuts picnic collection
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  8. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  9. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  10. L'Oréal to launch #JoinTheRefillMovement campaign
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