Luxury Daily
The authority in luxury news.
April 11, 2026
  1. Cartier, The King’s Foundation create fellowship for fine watchmakers
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. American Express cardmember spend up 25pc with improved customer experience
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. Schiaparelli begins Harrods takeover
  7. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  8. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  9. Alexander McQueen takes Manta handbag underwater
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

What Netflix video games might mean for luxury marketing

July 20, 2021

Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images

 

By Nora Howe

Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Cartier, The King’s Foundation create fellowship for fine watchmakers
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. American Express cardmember spend up 25pc with improved customer experience
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. Schiaparelli begins Harrods takeover
  7. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  8. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  9. Alexander McQueen takes Manta handbag underwater
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
VIDEOS
More Videos

MORE IN Software and technology
The RealReal combats AI fakes in ‘I Am Real’
Lamborghini launches exclusive activation in Fortnite
67pc of luxury executives predict stable or growing sales in 2026: Deloitte
Balenciaga brings fall/winter looks to NBA 2K26
Google to power AI-native purchases
Lucid, Uber debut autonomous luxury taxi service



RECENT ARTICLES
Chandon launches ready-to-serve spritz collection
Global deliveries take 15pc hit at Porsche in Q1
The 1916 Company sets up shop on Manhattan Beach

Launching Radar, Triple S.2, Balenciaga releases ode to ritual
Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Cartier, The King’s Foundation create fellowship for fine watchmakers