Multichannel
March 13, 2013
By Erin Shea
Sparkling wine brand Divinity is positioning itself as the Italian counterpart to French Champagne with the tagline, “It’s not Champagne. It’s Divinity.”
{"ct":"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","iv":"35addd247b9b2e5d3f874d8e37aa73e9","s":"92bc9c6ab9dd7b78"}
Share your thoughts. Click here