Multichannel
April 13, 2012
By Tricia Carr
Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.
{"ct":"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","iv":"8bf161262bcae60926928f784ff8d8a4","s":"a28dbabda6680dba"}
Share your thoughts. Click here