Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"bddf0d796484b253af3c5d555902db1e","s":"efdf0b85eadf414a"}