Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"3b15c36c980b1687cdb4db077346bd4d","s":"6d96ac5f25e2da8a"}