Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"525578a9345f7d69cb14099366c4b6bd","s":"5a7f12fad7335e7e"}