Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"0c018f3269a0285a37a1170297ad50fc","s":"47ed2eb7f37eb96a"}