Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"bf917c0e50070629d178275f04c8b759","s":"efb60815300bfc32"}