Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"ff82b71ed3c3ce4fea3e301ccf63adc7","s":"6c17ca582821c8a3"}