The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image.
London-based chocolatier Charbonnel et Walker has partnered with crystal brand Swarovski on a special-edition St. Valentine’s gift and is tapping all platforms including in-store, social media and email to spread the news.
Luxury smartphone retailer Vertu is using location-based advertisements in mobile applications such as Conde Nast’s Vogue and Net-A-Porter to market its new Constellation device.
Montblanc has recently announced its first regionally-focused corporate social responsibility project with the Texas Children's Cancer Center and has created two special-edition bracelets to benefit the cause.
Waldorf Astoria Hotels & Resorts' Trianon Palace Versailles has created a special couple’s package that looks to heighten all five of guests’ senses and encourage romance just in time for St. Valentine’s Day.
Today in luxury marketing - Trump Hotel Collection to turn Old Post Office into luxury hotel; Diane von Furstenberg puts prints on Diet Coke; Ralph Lauren’s third quarter profits up; Halston plots its comeback.
RSS
