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April 26, 2024

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Harrods entices perfume lovers via month-long fragrance showcase

July 31, 2013

Today's headlines

Harrods entices perfume lovers via month-long fragrance showcase
Rolls-Royce joins travelers in Cannes with Bespoke-centric studio
Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Instagram contests help hotel brands create offers, measure social media
60pc of millennials plan to increase purchasing in fashion: American Express, Harrison Group
IWC fetes Swiss National Day via social video
Azimut Yachts gives 360-degree augmented reality tour via Snipp Khayal app
Saks, CFDA, BMW and China – News briefs
How to evolve storytelling into storybuilding

Multichannel Harrods entices perfume lovers via month-long fragrance showcase
By Jen King
	London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its "Meet the Perfumers" experience. Entire article

In-store Rolls-Royce joins travelers in Cannes with Bespoke-centric studio
By Joe McCarthy
	Rolls-Royce Motors Cars in Monaco is giving prospective consumers an interactive bespoke experience with a studio in Cannes, France that delves into the brand's history and showcases key models. Entire article

Multichannel Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
By Staff reports
	Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers. Entire article

Webinar Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
By Staff reports
	Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment. Entire article

Multichannel Instagram contests help hotel brands create offers, measure social media
By Joe McCarthy
	Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests' interests. Entire article

Research 60pc of millennials plan to increase purchasing in fashion: American Express, Harrison Group
By Erin Shea
	More than half of affluent millennials plan to increase their spending in fashion products during the next year, according to the latest survey by American Express Publishing and Harrison Group. Entire article

Multichannel IWC fetes Swiss National Day via social video
By Jen King
	Swiss watchmaker IWC Schaffhausen is showing its playful side by celebrating Swiss National Day with a social video that celebrates Switzerland's national holiday with music. Entire article

Mobile Azimut Yachts gives 360-degree augmented reality tour via Snipp Khayal app
By Erin Shea
	Italian yacht maker Azimut Yachts is giving consumers a 360-degree augmented reality tour that can be accessed by scanning an image with the Snipp Khayal mobile application. Entire article

News briefs Saks, CFDA, BMW and China – News briefs
By Staff reports
	Today in luxury marketing - Beauty Editors Day returning to Saks; Vogue and CFDA documentary coming soon; BMW eases path to electric vehicle ownership to gain meaningful sales; Embattled luxury carmakers are scolded for overcharging in China. Entire article

Columns How to evolve storytelling into storybuilding
By a Luxury Daily columnist
	Good brand storytelling, like all good storytelling, is rooted in authenticity and originality. It results in qualities that resonate with audiences – entertainment, intrigue and engagement – and is not going anywhere any time soon. Entire article