Marketing Influencer marketing adoption grows as brands seek Gens Y, Z  |  NEW YORK – Seventy-eight percent of marketers working in fashion, luxury and beauty report leveraging influencer campaigns, marking a 13 percent increase in the past year. Entire
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| Jewelry Cartier speaks to adventurers with flight fantasy |  French jeweler Cartier is letting ideas take off in a cinematic campaign that leans on celebrity. Entire
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| Strategy Register now: Women in Luxury conference New York, May 9 |  Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating. Entire
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 | Marketing Measuring consumer sentiment can help brands avoid controversy, crises |  NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges. Entire
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| Jewelry Tiffany celebrates spring with greenhouse artist collaborations |  Jeweler Tiffany & Co. has recruited a number of women artists for a project themed around the imminent arrival of spring. Entire
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| Fragrance and personal care Penhaligon’s heads to the theater for fragrance scenes |  British perfumer Penhaligon’s is taking a theatrical approach to marketing by staging an imagined performance about some of its scents. Entire
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 | Luxury Memo special reports Automotive – Luxury Memo special report |  Luxury automobiles have long been a sign of wealth and comfort, but in recent years they have evolved to indicate the technology and innovation of the future. Entire
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| Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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 | News briefs GQ, Lane Crawford, LVMH, Crystal Cruises, Galeries Lafayette and Burberry – Live news |  Luxury Daily's live news from April 9 - GQ’s growth expands to the Middle East; Lane Crawford travels to Australia to find emerging talent; LVMH starts the year off strong; Crystal Cruises turns dining into one-of-a-kind experience; Galeries Lafayette looks to logistics expertise with new hire; Burberry takes to the coast for scenic fragrance campaign. Entire
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| News briefs Nordstrom, LVMH, Tag Heuer and Mercedes – News briefs |  Today in luxury - Nordstrom opening a New York store as other retailers close theirs; LVMH backs luxury start-ups; Tag Heuer connected modular 45 luxury kit receives Red Dot award; Mercedes prepares electric equivalent to its S-Class luxury sedan. Entire
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| Apparel and accessories Moda Operandi CEO: Fine jewelry sees 147pc sales growth YOY FREE |  Moda Operandi’s model of allowing consumers to preorder products from trunkshows is a key differentiator from other online luxury retailers that curate merchandise for sale. This distinction has gained it a claimed average order value of $1,300. Entire
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