Luxury Daily, April 16, 2021 – Watchmakers must accelerate ecommerce push: Zenith CEO
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| | Watches and jewelry Watchmakers must accelerate ecommerce push: Zenith CEO  |  With ecommerce at the center of growth opportunity for the Swiss watch industry, consumers are consistently craving authenticity and authoritative resources when it comes to purchasing timepieces. Entire
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| Apparel and accessories Saint Laurent plays with the metaphysical in cinematic effort |  France’s Saint Laurent has fashion lovers reaching for a glass of water after premiering a surreal film for its spring/summer 2021 campaign. Entire
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| Automotive Next generation EV hint at future of progressive luxury |  German automakers Audi and Mercedes-Benz have revealed new electric vehicles this week, joining others in pushing to expand their sustainable lineups. Entire
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 | Travel and hospitality Consumers find new value in luxury travel: American Express FREE |  Wanderlust continues to build up among consumers, and many are ready to splurge on travel to make up for lost time during the COVID-19 pandemic. Entire
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| Webinars Free webinar April 29: Is Now the Time for Luxury Brands to Sell on Amazon? FREE |  Join us on this free webinar on Thursday, April 29 at 12 noon to 1 p.m. EDT (New York time) on whether now is the time for luxury brands to consider selling luxury goods on Amazon. Leading experts in intellectual property and luxury retail will discuss the pros and cons, including issues such as fakes, brand reputation and issues of association. Entire
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| Marketing Why luxury brand hate matters |  The concept of hate is a powerful emotion that encompasses intense feelings from disgust to anger to contempt. This can manifest into varying degrees of negativity from brand rejection to brand revenge. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Gucci, Balenciaga, Louis Vuitton, CFDA, Porsche and IWC Schaffhausen |  Luxury Daily’s live news: Gucci, Balenciaga join forces for runway show; Louis Vuitton, JD.com partner on ecommerce push; CFDA launches fashion programming network; Porsche hosts Data Cup competition for developers; IWC Schaffhausen launches mobile app with virtual try-ons. Entire
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| Fragrance and personal care Size does not matter: The allure of beauty samples in China |  In China, beauty-obsessed Gen Zers are bringing the sampling business to the next level of retailtainment. Entire
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