German fashion label Hugo Boss launched its largest digital campaign including augmented reality, print, Web, mobile and out-of-home components called New Dimension Beijing that revolves around a runway show for its Black collection set to live-stream in 3D next month.
De Beers is stepping up to its competition through an application for the iPhone and iPad that serves as a wedding jewelry finder as well as a consultant on diamonds and the brand.
Mandarin Oriental Hyde Park, London, is creating the illusion of exclusivity for the brand through a sponsorship of a polo tournament team and by playing host to an invitation-only preview event.
LVMH-owned Champagne brand Moët & Chandon is flaunting the affluent lifestyle associated with the brand through a Kentucky Derby sponsorship that could allow it to secure key event and television placements.
The Four Seasons Hotel Cairo at The First Residence is focusing on affluent women travelers in its latest hotel package and multichannel marketing campaign to reach this well-traveled sector of luxury consumers.
Marketers including Jaguar, Ritz-Carlton and Porsche took out advertisements in Private Clubs magazine for maximum exposure to a group with an average net worth of $2.2 million.
Today in luxury marketing - LVMH sales rise but patterns in China shift; The edge goes to the women; Carolina Herrera shares her style; Audi buys Ducati to add luxury motorbikes to VW model lineup.