Mandarin Oriental, New York, is marketing its property with a Facebook campaign that shares photos and qualities of its location and home city each day for one year during which the brand hopes to reach out to past guests and aspirational consumers.
Italian fashion brand Bottega Veneta has developed a monogramming service for its newest campaign and is flaunting it through expandable banner ads on New York magazine’s The Cut Web site.
British automaker Land Rover is creating hype for its Range Rover Evoque model by marketing a car designed by model, singer and fashion designer Victoria Beckham that the automaker has limited to 200 vehicles for sale worldwide.
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
Travel brands that are marketing family-oriented packages and specific destinations such as Cuba, Cambodia and Belize may be catching the eyes of the most affluent travelers, according to the 2012 Virtuoso Luxe Report.
Today in luxury marketing - China's luxury car fight; EU imposes new sanctions on Syrian regime; Rue La La's iPhone moments; See which fashion folks donated to Mitt Romney’s campaign.
Social CRM takes the concept of permission and combines it with the prospect’s social makeup, resulting in a better buying experience for both the marketer and the customer.
RSS
