| | Fragrance and personal care Beauty brands adapt to life in lockdown  |  As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, June 24 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, June 24 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Marketing Luxury brands are flocking to TikTok this year |  Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones. Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Marketing Here’s what we learned from COVID-19: China ad and PR leaders |  About a month ago, the Chinese market was going through its darkest moments after the outbreak of COVID-19. Today, the situation is gradually coming under control in China, giving industry professionals a chance to look back and evaluate what they learned. Entire
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| Retail How resale, rental and flex payments can put luxury within reach – especially now |  While luxury brands grapple with how business can rebound, they should consider a multitude of ways to democratize and knock down the barriers to entry. Entire
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| News briefs Slow fashion, Moët Hennessy, Fabergé and China escapes COVID-19 fallout |  Luxury Daily's live news: “Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report; Moët Hennessy brands marshal forces to help medical personnel swamped by COVID-19 cases; Fabergé seeks relief from COVID-19 cycle with Easter egg design campaign; COVID-19 to have “limited impact on China’s overall economic growth”: Chinese academic. Entire
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| Columns With no trade shows, ramp up PR, content marketing and digital outreach FREE |  With most trade shows and other industry gatherings canceled at least through mid-year because of the COVID-19 pandemic, how can you keep your 2020 marketing plans relevant and thriving? Entire
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