Luxury Daily, April 9, 2018 – How brands can use emotion to build connections with consumers

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April 9, 2018

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Marketing

How brands can use emotion to build connections with consumers

NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.

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Marketing

Top 10 luxury branding efforts of Q1 2018

Luxury marketers have taken branding efforts beyond simply a refreshed logo or advertising campaign.

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Strategy

Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating.

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Jewelry

Young men are searching for watches at auction more than ever: Barnebys

After a stagnant few years in the watchmaking industry, younger men are supporting the sector by investing in high-value timepieces through auctions.

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Personal care

Marketers need to demand that Facebook, Google work with others FREE

NEW YORK – At Forrester’s Consumer Marketing 2018 conference, an executive from Estée Lauder exhibited the importance of breaking down silos, a problem its own business faces as online divisions control access to the customer.

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Travel and hospitality

The Cosmopolitan’s sassy chatbot shows customers a good time

NEW YORK – When The Cosmopolitan hotel in Las Vegas was looking for ways to leverage digital tools to encourage guests to explore the property, it hit on an idea: creating a virtual guide with sass and personality.

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Blog

Top 5 brand moments from last week

Any brand worth its salt knows that to get people talking, you sometimes have to make a splash.

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Luxury Memo special reports

Automotive – Luxury Memo special report

Luxury automobiles have long been a sign of wealth and comfort, but in recent years they have evolved to indicate the technology and innovation of the future.

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Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Kering, Balenciaga, Selfridges, Lexus, space and marketing – Live news

Luxury Daily's live news from April 6 - Kering plans to sell Volcom to further luxury focus; Balenciaga footwear leads to content, conversations; Selfridges stops sale of carbonated drinks in plastic bottles; Lexus takes a swing at hunger; Plans unveiled for first luxury space hotel; Marketing planning needs a makeover: Forrester.

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News briefs

Hermès, jewelry, fashionable furniture and Aston Martin – News briefs

Today in luxury - Birkin bag maker Hermès expands manufacturing with new French workshop; Why the jewelry industry should engage with the UN Sustainable Development Goals; When labels meet tables: fashion and furniture converge; Aston Martin plans to appoint 3 banks to prepare 4B pounds float: source.

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Food and beverage

How South Africa’s Coco Safar appeals to the environmentally conscious luxury consumer

Luxury travelers are increasingly more conscious of their environment, motivated by the internal journey that accompanies these types of personally relevant physical experiences.

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