Marketing
April 9, 2018
Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln
By Danny Parisi
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
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","iv":"295a910e100529fc741512ef79fe5725","s":"fb3eb7567a273635"}
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