Luxury Daily, Aug. 3, 2022 – Louis Vuitton heads into nature for fall/winter 2022

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August 3, 2022

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Apparel and accessories

Louis Vuitton heads into nature for fall/winter 2022

French fashion house Louis Vuitton is introducing two new bags, atop the rollout of an updated monogram motif, both showcased in its new fall/winter campaign.

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Automotive

Mercedes-Benz AMG looks back on 55 years of greatness, exhilaration

German automaker Mercedes’ high-performance subsidiary Mercedes-AMG is observing its 55th birthday by posing an important question: what does it mean to be a game changer?

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Apparel and accessories

Prada emphasizes knitwear workplace through digital series FREE

Italian fashion company Prada Group is highlighting the importance of its comprehensive knitwear production process through a new digital series.

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Strategy

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News briefs

Bentley, Estée Lauder, Lamborghini, Furla and LACMA

Luxury Daily’s live news: Bentley collaborates with the SagerStrong Foundation to fund cancer research; Estée Lauder in talks to acquire Tom Ford; Lamborghini posts record performance for first half 2022; Furla sees 12pc growth in first half of 2022; Gucci-sponsored LACMA Art+Film Gala announces honorees.

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Marketing

How China’s Gen Z threatens luxury as we know it

Consumers will not “grow up” and suddenly change their brand preferences. If there is no relevance today, there will not be tomorrow. Because by the end of this decade, Gen Z will have replaced millennials as the number one customer group for luxury.

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