Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
{"ct":"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","iv":"f97b6ba7568dbdd1a5421a8f2a6fd71c","s":"eb3e037030bfebe1"}
Share your thoughts. Click here