Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"aa8787f8b823c9f9462dd8b43ca2a7e8","s":"337ba5845d051433"}
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