Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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vPWmmGzpO0EqexfHKsQ\/f\/4r2eCb4UrFgiiZOZx10eqg+1vOZc9uA9GjecICD1Jxu7EMnJHQmoV8arfV7Sf378xrkj8yq84mFLIhGxF6ojqZlgxw5tuJLBSBjBR+CYjShjqgBK4+db5Ad3+R\/6XHqqNRaRS745qBQUWNkIXkrs8sCJw+OI3lZMCrW2RzkeUcDORsLQf6v9c+tSJmm2KhlClXLb0cWkJYtPBlBvF1CLtNRbizLlZ+nu7Ovuo5BWIcXPTjK\/a7neKy\/NpH38vE1RPR6x3TdklzKAdAUVIcvjI48gY5p9PeKtTgUvJ0vchfawYRFu\/BxrPST7rwgmaV4UnKJCSfvN3r\/cBAV65\/UpFZjQIOluo6GDUdFfVr++FEWAHuISuiVJByUTnMTyfCBGnfPOaigU70NMZbpN2A+MX1DeEpzvpcm\/4hF3JuRu5ke5pV6fmA93c51N9CO4l2m7CDaZSVOl7ld761uk7Y7I7ZzazpSFAlG00gImqq39kokKGJEkFW3lh9drK0Sv\/mWUvXPUpHsmr0K87ebrydrZL8Cc4NxOwBHKH4O+GPBOcbs7Se3LoE4YHKmJER8lJD930TZYKzE7sVzuQ81H55RG8tEUKGvZ8aPxBcGGQkDS2jKWc926KHcj6H7Aaup9M\/zJ0F7QMWrujMHASAP3gxx8Rqhj21zReODvlfwbcZJZMz8N3PQiUhWiMNZTJoyAgZjd3K13z3I0BvbNcFbft0bBpRBPivV0QVhHf3WBnQukOGvPheTI3BJWJOUs1Cv9JxabYC30YMWWxroYIwk4fJUzlDaFJOvY+w0nQ7MNreUukpIxP7\/dHjda9bErsnziUufBiLdY+dh8BSIyWO9XobUBJpOku9yXnYtRQONvyz3hHUVvXfxf+Qc+djze5SWdyjxwuNpN8k\/Mfto1KHmAZqHF2tLBEl7BJNODre0Lt9U9ZmmTnoihnEuKSP+BtfMyurqr0BrwH\/Ca0HAMfPpbBvbSaemRHFAq9ZuF7ioQrdDj+LdhRLcyd67yqEM5Dj4I2PgDnx7HIov6vrnsfNzff5ignqdvrCkgoltq6L6JouY0bltVL+ic1xQRDgk2TZGBheIEEgSKrdoJuCPTVPH0TQeMWa3UJTRHkeUGI0fSU31v7HlnVj+2XE8qfbtGOtWzgX8WqhYPHOdnOzykgaupMJnkYU9u\/Z20KjQWZxMyJmacndGyEZT9dScCJy5VifpJy2iNrmCByIQUGNwha6\/3Gwbdwkd7euSHCVoGR\/1KTliLU6YPrm94uvBREq0cpXL7n9te3\/YxL9ZloaDq7xQHRv2z8orYealnpq2QlzUJjDiuHslPa\/PSA7Od4WgA+e+iexp81VKfsTQ6b67IW2JMPope+XudKb1Wyx0W1gJAcS7MgVNeqLiW7nf5RDWHpjjKFA3rOtM+shVWlTSZSqoDiy4wsMwO9HNRdrjFcYnrTd3zbvC6vfJbLswZG05Wd5zd3RvPcJLIdLybFrJ7Gal+1LSEIgvkcDO8WuKSPVBuslks2MKLF8HxgmHF7Eg5uS2ltgJN7Rp95HboqymLnrbGX7dLAUoOGlbR2E4YvdHwcxaJKehyE85Swu58ni5\/tUXlCOODYWaSxYEFJ4qLF1OzzE07LaiMRMGtQEAQGWnOXuXOcqBnDxqae7wLo9i9Oo366ZqYbP0iTg2PN+jGYVal0Alr1qilaWvIDDQES+gWyzelaNgF1lrPYnKxR+3hAcyosTOAybFrhv2DVWtmUQkVtAL+EF4XlS4kNO0z0vf7nxt7p6sOChZ3Up0m9YupZSFtjwqN4LC\/QLFLRpcvM8gSgH09gqOOupeemEhY1y8OdhEllNB\/oSa1RS4TUrcPgJfVbKkuyewN68kPbZZMy3vPb87V0fgYamDWj0AFOKD3ZuGig7J9oXr9qzt7TFotTYHyKTUbNefiUoHV7VQ\/nibnLor0m1omYwFrXLMbXhRLdZgAkAONBd+3wB3ixf\/x7JRBOk6eTFsEF4pLo3cdO8ge3SgX9eBnyU5ROHRoPUxC5nPRScgDIc\/jQq574eSpjAPcwH7\/NGLShMMUiqvsOSqqy0dLZ3CEhxftaJ8JVIV\/YMZAk5Bf5mDhXl7mGGDU6qell42BMr0dFNUGqRe0kYJqSDyPsFdm\/2+v8z6ZPtHLkgcJT+NF7ZAExZNmLUdyyNIfINWd2M80uzBBFWRKVkvzr39sXKlC3DqHGDThHHVH\/r8vHKW93HscBHJUdjiPMOwKea6YlINZywpwzXWsOkCWwJ4I1bosr3oAmn3\/oAXFrKJmCFH4c+CpZ7nX3GYg3LWgKD8cq2B4IuYbkrYvEkh2m83Y+eJJCLgTIqZRkKtktGDnQrBh5ByTHa4w2gUdkXlIj2H5C2UJmHDM3D3M4FQEE\/6LcZNbJIJr+VJIdPrdqBOwJSAHa7Z4aXnXBztegwj7BCO+YXZPBPqoR\/ayQpF7yHkB+2uDAlpfbdhY6UmZY1EVlNReItg+u7AvMZ9A7Ohvtxo9wEjOFMCmwgSAG9nWaIn8crnzOtWbBtw12b7LW9fxuNcQR3LSGzFTeefTTgH+ilyQRSupql5RVnz1xbNOrq+qrV023HBi\/8tscgpRPfBuW2cBY3tW\/uN3CQeqTpDcNDAdDuYFmZIQUvYK27q1leqIDUlDfYMgEcHGOkoofGBIHfk9N24\/5pGdTStQbw0FbArjTTwTwuRPk5dwEyIP9bxrvX5\/np0EKjs\/igjBlbBqBs03Ga9ssLbAyjJ8HyNdz5QmDEj3zmkqh81GSRnoVqRRRfFw+8FvaE17pa2\/IpesRPauhJRs4zsGTKDSSNITEPOOS8ww1iUmSlaCNu9TGXIn7MDurm6P0nsYyLxU5aJFefNWYZWYRAlWe9OnITGfE7zI9nGgtYTMFtjmW0pjtxhCOwhH5x6utmDNXpSFzF+e8Dg00HFQH6twI661Y0RNbKmyGojnx6ZTxFfuXppBS7\/m8Vgz2854mTpMNiXq+JroXUHplucePPYPt9LFXKvLBDbMxMPlK4SqA78afupdW2xA1LiSKeAzD2ylRhO0NHtoz1Vhjh13eqR6NPFhozVu9lsY9KjNwK2Nje+vdmoNP3\/a\/eNw5Bu3s\/Af77Lb6dcfWquOyG5Thvma944pdNWvCI5hA1DQqxqDj7L4wYQfX8n7Q1tnXMdB2FXmtd51qJbobi9MI6JGBNdk6b6JGSbLeQdsaYtocdQOGK2lvaXVnmbKkAzOGXNwK1KweiURJhh6BG7yomNYlC5tfGCgLCCQWnZXwaCcRf3DWeGCAq18Xx3S2O0fcW578js5vNnxuBxrlg\/hPDjyCoWV3l1J9zuA8nEF6qtM03Km2fOMJ7nvD5pdKxYDsZ489cPsc1VIY9Qiuk+HySX69BNriDaISUw2CrKLE6lnnuxoJRF8BGXhS0+sAhutkKxoIII4SoUyeAbIIpQmVabhOwkwlnkOXs2Bnk\/PG1dSdhaUoZMFqNKRNOvj3jbPQOJnQxe5tZVv5jBXpoAbRXYivfw57GBOITpdsbCXyK8P3UO5TV7MnvRI\/xoUlErkdwaQ8UCCmpgJE8U7PV6IV432lcDUtyzCQ2JCnTcZEqr9Y4DfFeWWJPaOGXEM386pYrmXGkY2Szb\/4nxFEIlQ+QtWBEyLZ2+2efCkhZ6a\/Ub1NEUosqW9zSfyNcmPCKqLh1N9UuDFLD2xNiIVfd6LnD\/AoF9Gf5qFUKv\/pvaz0sLZZdrddC+IAjjXJ\/OP\/UBzdkzclyZbMR4CkZUD3PxWYpucyVC6RSq+AWsFuxltkSGp1SQbxWyoIgdbZ6kgT5fYAFs0OLpkpoDt0Mt9QAIdSv\/Gu8zi4sA5ptAW4CU\/cLxpgB1TKsqDZNAx1E7qcX4ZLisW1TvNxcC8VheSMBMytlrUa7Zrx2I5N2wJqIipyye1wA5vzQLIYjjI3OIoyr1ciPZHxjCNiHJ70jiC13M12Kl4SJyEBQtdEgBKqECPpxXg4KpqGx2FdDqfiLkXYmIgOPFKlDBEooOHXp40xPwcIhdbewXOZ1DZbI3LQ1l6dnG7DsEkhKEigXvSw+7r5vz1kKv43MDElvJbldJ9aCGWUYxbgtXDyWmSxRskLM7tFw\/rK94bUra34OV+orRzt65KN\/g6RycygafEosdraYO7J2JkRqNHxqDkl0nCxOpwADpcc6ksLkDdP8XlkKqsJ0W2pLtvTTngqlsyn+5tws7IMiYwKuQi5pbJiNBzg+zLbW3rAflq1Tv6weFKbAY6JfosgpySyEy3ZB6NhIX5rlJ4327rhGTJrkvFtmSgImUI+LesItiemkJcAOAdesTWi5qrjl1i1Z\/pFKLT0Djof8yxINZ+EhhWFeByRF40cAIers75GQMqm1SeySj6ic47OxdkX3REZwlaE9RkYqUqTY8iPsyDN+7S0oia9pEHy15FjuYWgo9yYYifDHGx7\/kSk1OftylWxauv1HLFrvq+eJiYTty5zOtAp\/qfXSDWInz4eept8eKUq6QyMmY8XlL20Yn4GdS3chQKReR9RxjA6WVlWmCmde3uRAU\/ig9wdX7mxGzTBEbm5CzykqLqzUowxtOZSfFxRf6VlwhQdHE1MISBUZvla6zM6mECc+OrN+0chCINp1v1873T1V1ywiYvdJPCTl333h++YDV61y3II5HOaNcdfJXVkFy1UUWm2cHgNl\/ntkPDLQ2gZoKOclM2o6or1ingeCVJYoqfIV\/RhofGA+zoFt5tCEhV5hY2nJU3aaGW261J\/x0woa221S0gJjmwbfe6IN7uNVTe\/WyD8i0ACsb12\/CPomw5tPh2ocGZFzZufxOOq7ALvODHmq0y+t6pvc\/D4FRggi8AnPZ0snvlinSesSP9yBndn4NTwAwkvvaLVQk459l\/\/MRQloDR5wD6l2\/eCOyjdJ9hgp94lTPTxevI5xaBXv7jUX6mlBXbAO56cFahmZRzQ+NpReE4JoD\/QsiztH5QKh6DX9jEnsfi3tVfFzTHfkF0N2EGyY+TurbWtpzN9kklvcU1qm79xNSQIHFxCEZLcmgznxxpi\/HRpe61VBdhE9xOamcivtOwz8dYAztJCcWdePklTGAiS0\/+Cw3ZEi9fh0gaidkhZoKnc5+PB8dWBuj7X1Y","iv":"df9ed42334274947f4d047fd2abe303b","s":"7f9a7252410a2b69"}
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