Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"746e0a66ec70c3aef98f30eb3bd520ac","s":"b1ec9e4aee334c6a"}
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