Italy’s Armani Beauty and brand ambassador, Australian actress Cate Blanchett, are spotlighting the pure jubilance of applying some glamour in the brand’s latest vignette.
LVMH’s Sephora and U.S. retailer Kohl’s are celebrating one year since debuting their partnership with new plans to expand Sephora’s presence in all Kohl’s retail locations.
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While brands have signed Chinese brand ambassadors and spokespeople for decades, collaborations in which the celebrity takes a more active role akin to a co-creative director and essentially “co-brands” a product or collection have only gained ground over the past several years.
