British department store Harrods is increasing its digital presence with a soon-to-be released online magazine and a new mobile commerce-enabled site, as well as placing an emphasis on digital search marketing.
Regent Seven Seas Cruises has reported strong numbers in the second quarter of 2011, but as the market continues to be sluggish, consumers may be reluctant to spend money on discretionary experiences such as cruises.
Facebook marketing offers a way for luxury brands to form a trusted, two-way dialogue with affluent consumers, and gain more loyal followers by optimizing social endorsement.
Barneys New York is emphasizing its local roots during this year's Fashion's Night Out by donating 10 percent of its proceeds to the National September 11 Memorial and Museum.
Luxury Daily today - Swiss watch firms hit by gold, franc; Gaga links with Barneys; Wealthy Chinese buyers are snapping up luxury apartments in Manhattan.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.
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