Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
German automaker Mercedes-Benz has chosen to promote its E-Class coupes and cabriolets with an iPad application dedicated to the line of vehicles, similar to the tactic it has taken with other models.
Australian skincare company Jurlique has redesigned its Web site and ecommerce store to make it easier for consumers to shop worldwide and provide a sense of community through a consumer review system.
Online retailer Net-a-Porter is driving sales and creating a sense of community through an interactive global map that highlights consumer purchases in real-time.
Experience site Pursuitist.com has officially launched and combines upscale technology, destinations, reviews and information about the luxury industry in one place for the current affluent consumer.
Today in luxury marketing - Porsche profit, sales surge on rising demand for luxury cars; The Alexander McQueen exhibit broke attendance records this weekend; Nancy Murray to Join Louis Vuitton North America.
Consumers read their text messages, even texts from advertisers, at a rate that blows away any other advertising vehicle. Story after story confirms it. Mobile marketing works.
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