Lane Crawford Joyce Group’s Walton Brown is boosting its mobile commerce presence in Greater China through a joint venture with a China-based technology company.
Mobile wallets are slowly gaining adoption, but retailers' offerings are currently the winners because they can be easily integrated with loyalty programs, providing an incentive to use them.
Luxury Daily's live news from Aug. 1 - Harrods spotlights high-jewelry in newly renovated department; Mandarin Oriental turns perfume into pastries for branded Dior tea; Calvin Klein inches closer to naming Raf Simons creative director; Tod’s boasts eternal modernity in iconic model-led ad effort.
Today in luxury marketing - Chloé takes Port Eliot; French tourism falls victim to terror attacks; Report reveals China's luxury market back to "rational growth"; Burberry puts more emphasis on the Chinese market as it buys up its remaining retail operation stakes.
In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020.
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