A new study claims that the Great Recession was the tipping point for several lasting changes in consumer behavior and the competitive landscape that threaten to erode the mystique of luxury.
Luxury brands and retailers such as Waterford Wedgwood Royal Doulton, Frette, Kiehl's, Neiman Marcus and Bergdorf Goodman are pioneering the art of cross- and upselling to drive foot traffic through discount email pushes in the post-holiday season.
Affluent consumers are increasingly using their smartphones as part of the car-shopping process and luxury automakers should take note, according to a new study.
Luxury brands such as Vera Wang will not be harmed by the presence of discounting sites on Facebook and other social media sites, according to an industry expert.
Luxury hotel chain Ritz-Carlton is wooing affluent travelers via new golf vacations featuring state-of-the-art service, including a Caddie Concierge equipped with chilled towers, refreshments and spa treatments.
Today in luxury marketing - Lexus to reposition around progressive luxury; Karl Lagerfeld would like to sell you some alloy rims; Online sales rose 15pc this holiday beating in-store growth.
Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.
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