The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper the ability to precisely target consumers that makes display advertising a valuable tool to luxury brands.
Audi of America showcased its new electric car and charging station at the Design Miami sustainability forum last month in an attempt to market itself as an eco-friendly brand.
Auction house Christie's has launched a suite of mobile tools such as a device-optimized Web site, applications and SMS alerts to bolster its digital strategy.
Shoe designer Stuart Weitzman continues to extend its brand into the accessories space with the development of an eco-friendly handbag line made for its 2011 spring/summer line.
Today in luxury marketing - Check out the first video for Alexander McQueen's revamed McQ collection; Haider Ackermann does not want to make anymore men's clothes until he feels like it.
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