| | Apparel and accessories Farfetch exhibits growth of streetwear with $250M investment  |  Online retailer Farfetch is forecasting the rise of high-end sportswear and sneakers with a new takeover of Stadium Goods as the sector overtakes traditional luxury footwear. Entire
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| Marketing Scarcity preference is learned childhood behavior: study |  Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods. Entire
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| Luxury FirstLook See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16 FREE |  Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town & Country magazine, Artsy, Forrester, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, L.K.Bennett, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others. Entire
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 | Fragrance and personal care Versace interprets men’s fragrance with sensual visuals |  Italian fashion label Versace is painting a picture of a man who is in touch with his emotions in a film marketing its latest Eau de Parfum with striking cinematography. Entire
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| Automotive Lexus drives mobile moments with AI integration |  Toyota Corp.’s Lexus has seen positive effects from a high-touch mobile campaign that leverages artificial intelligence to tailor advertising to users in the moment. Entire
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| Travel and hospitality Mandarin Oriental helps travelers disconnect in comfort FREE |  Hospitality group Mandarin Oriental is continuing to embrace the trend of tech-free vacation experiences with a program that offers guests a chance to get away from the digital grind. Entire
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 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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| News briefs Farfetch, Moda Operandi, Rimowa, BMW, Barron’s and Hennessy – Live news |  Luxury Daily's live news from Dec. 12 - Farfetch acquires Stadium Goods in streetwear push; Moda Operandi hires ecommerce exec from Tesla; Rimowa puts brand's heritage into print; BMW brings M Town to life through film series; Barron’s expands into China with local alliance; Hennessy launches lifestyle extensions for holidays with Opening Ceremony. Entire
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 | News briefs Luxury inflation, electric cars, magazines and real estate – News briefs |  Today in luxury - Luxury goods inflation running at almost 6 percent; China electric-car gold rush lures hopefuls as Tesla push looms; Magazines are dead. But media isn’t.; Battle of the penthouses shows there’s life in luxury market. Entire
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| Retail Instagram’s newly unveiled shopping features: What brands need to know |  The Facebook-owned social network has been focused on building out its capabilities over the past few months, unveiling two new ecommerce-focused features in September and adding three more last month. Entire
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