LVMH Moët Hennessy Louis Vuitton's courtship of leathergoods maker Hermès is not a secret, nor is it subtle. Conglomerate chairman Bernard Arnault claims his motive is not to take over Hermès, but if this is true, what exactly is it that he wants?
New York-based retailer Barneys New York is shifting its in-store strategy by using mobile devices to find inventory, ring up purchases and store customer information.
SMS messaging offers a way for luxury marketers to directly reach consumers and contact them immediately with unique and tailored messages that stand out in today's over-branded society.
While Apple will continue to be successful in 2012, next year will mark the end of the company's era of mobile domination, according to Tom Bedecarre, CEO of AKQA.
Luxury Daily will not publish on Monday, Dec. 26, in observance of Christmas. We will resume publication on Tuesday, Dec. 27. We wish our readers a very Happy Christmas.
Any list of the year's misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.
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