Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in 2011, developing applications that engage, entertain and inform a multitude of affluent consumers.
Luxury jewelery brands seem to be creating and releasing video content every few weeks. This is likely a smart move since video has the ability to inspire emotion more so than traditional marketing.
For its newest edition of Icons of Style, German automaker Mercedes-Benz has chosen to feature its SL Roadster with Lara Stone wearing Calvin Klein Collection.
Today in luxury marketing - Chanel names first consulting derm; Benz or Bimmer? Luxury brands fight for sales crown; Counterfeit seizure largely apparel; Louis Vuitton sues Warner Bros. over luggage used in Hangover 2.