Luxury Daily, December 27, 2018 – Department store ecommerce sales up more than 10pc this holiday season

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December 27, 2018

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Retail

Department store ecommerce sales up more than 10pc this holiday season

Retailers saw the best holiday sales season since 2012, with online sales jumping nearly 20 percent from last year.

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Marketing

Top 10 multichannel efforts of Q4 2018

Luxury brands' campaigns today are rarely centered on a single channel as they work to reach consumers who are adept at constantly using multiple platforms.

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Luxury FirstLook

Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town & Country magazine, Artsy, Forrester, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, L.K.Bennett, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others.

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Automotive

Porsche plays up musical connections in Macan ads FREE

German automaker Porsche is turning to musical muses in an effort to draw younger affluents to its compact sport utility vehicle.

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Media/publishing

Media and publishing sector’s Top 10 2018 headlines

Print media has been forced to adapt to new technologies as the industry works to remain the go-to method of reaching affluent audiences in an ever-changing landscape.

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Luxury Daily Awards

Luxury Daily Awards’ 2018 winners: Burberry, Nordstrom, Gucci, Condé Nast International, BCG and Farfetch’s José Neves

Luxury Daily has announced Burberry as Luxury Marketer of the Year, Nordstrom as Luxury Retailer of the Year, Gucci as Luxury Digital Marketer of the Year, Condé Nast International as Luxury Publisher of the Year, BCG as Luxury Researcher of the Year and Farfetch's José Neves as Luxury Personality of the Year 2018.

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Research

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

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News briefs

Cartier, Cunard, JD.com, Selfridges and Marc Jacobs – Live news

Luxury Daily's live news from Dec. 26 - Cartier’s Too Faced partnership helped drive earned media growth; Cunard doubles investment into Alaska; JD.com announces share buyback program amid scandal; Selfridges sees another record year for Boxing Day; Marc Jacobs takes on leopard print in limited edition.

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News briefs

New York luxury apartments, South America, sustainability and Everlane – News briefs

Today in luxury - High-end New York luxury apartment prices are falling; Luxury hotel brands expand to South America; Bringing sustainability back to basics; Everlane founder Michael Preysman: ‘We’re trying to rethink retail.'

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Columns

Inviting opinion pieces on luxury issues, marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Columns

Influencers hint on what is new and next in 2019

As modern brands and marketers struggle to remain influential and trustworthy themselves, influencers are in the unique position to help bridge the gap.

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