Sparkle, admiration and beauty are traits to describe both the holiday season and high-end jewelry. But with all of the superfluous marketing around the holiday season, it takes a lot for jewelers to stand out above competitors.
Russian jeweler Fabergé is breaking its first advertising campaign for multiple collections in digital and print ads and is attributing this move to the expansion of its bricks-and-mortar stores, including the first United States boutique coming this spring.
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
German automaker Audi is striving to make the road a safer place with the launch of an iAd for its A6 model that provides interactive, informative content on road hazards and how to counter them.
London-based chocolatier Charbonnel et Walker is promoting its candies as the ultimate Christmas gift through a number of direct marketing initiatives and social media-based giveaways.
Today in luxury marketing - Karl Lagerfeld's upcoming Karl line; Daniel Lalonde to exit Moët & Chandon; For those who have it all: A Gucci bicycle and helmet; The ad campaigns of Spring 2012.
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