Since the price of producing advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
NEW YORK - Architectural Digest is undergoing a complete print, digital and mobile redesign, which it unveiled during an exclusive invitation-only preview on Thursday. It will likely provide more opportunities for advertisers.
Luxury hotel Mandarin Oriental, New York, is inviting affluent couples to celebrate romance via several promotions that are available throughout the month of February.
Mercedes-Benz is collaborating with Starbucks for a Foursquare initiative, where consumers can unlock special badges by following Starbucks Frappuccino with a chance to win passes to Fashion Week.
Today in luxury marketing - Jimmy Choo acquires Japanese business; Hermes' sales jump 25pc, raise profit forecast; Hugo Boss net soars 58pc in Q4; Conde Nast experimenting, collaborating and partnering with luxury brands.
If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem.
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