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YSL Beauty adds Bahamas, Colombia to rewilding project scope
Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
Bon Appétit out with first ‘Drinks’ issue in over 50 years
Kering rocked by 11pc sales dip in Q1
Porsche named official electric vehicle of 2024 Met Gala
Christofle opens pop-up showroom in West Hollywood
Annual operating profits down 18pc at Valentino
The RealReal ends Earth Month with in-store donation program
Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
Zegna Group raises revenue 8pc in first quarter

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Luxury Daily, February 2, 2016 – Zoolander infiltrates high fashion as film premiere approaches

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February 2, 2016

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Today's headlines

Zoolander infiltrates high fashion as film premiere approaches
Mobile video ads poised to explode, but brands must make investment: L2
Dior parties at Boom Boom Room for Poison Girl effort
Holt Renfrew springs into new season with consumer-centric campaign
Jaguar Land Rover invests in autonomous driving development programs
Bang & Olufsen fields omnichannel retail via visualizer app
Ritz-Carlton Macau gives children special welcome to encourage family travel
Why loyalty points may become mobile wallets’ primary currency
Creative directors, DVF, Krug and Belstaff – Live news
Marc Jacobs, NYFW: Men’s, private planes and Porsche – News briefs
Resurgence of SMS marketing

Multichannel Zoolander infiltrates high fashion as film premiere approaches
By Jen King
	Italian fashion house Valentino and Vogue magazine agree: male model Derek Zoolander is so hot right now. Entire article

Research Mobile video ads poised to explode, but brands must make investment: L2
By Forrest Cardamenis
	Video is a costly but necessary component of a brand’s media buy, according to a new report from L2. Entire article

Advertising Dior parties at Boom Boom Room for Poison Girl effort
By Jen King
	French fashion house Christian Dior is writing a new narrative for its Poison fragrance line in a bid for a younger demographic’s interest. Entire article

Advertising Holt Renfrew springs into new season with consumer-centric campaign
By Staff reports
	Canadian department store chain Holt Renfrew is giving the spotlight to a cast of devoted shoppers to showcase the community that exists across its nationwide footprint. Entire article

Commerce Jaguar Land Rover invests in autonomous driving development programs
By Forrest Cardamenis
	British automaker Jaguar Land Rover is investing in a “living laboratory” to help develop connected and autonomous vehicles. Entire article

Mobile Bang & Olufsen fields omnichannel retail via visualizer app
By Jen King
	Denmark’s Bang & Olufsen is helping consumers envision the placement of its audio and visual products through a new room configurator application. Entire article

In-store Ritz-Carlton Macau gives children special welcome to encourage family travel
By Forrest Cardamenis
	The Ritz-Carlton, Macau is making itself a site for all occasions with its latest set of promotions. Entire article

Mobile Why loyalty points may become mobile wallets’ primary currency
By Staff reports
	The staying power of consumers’ wariness regarding security and digital wallets has prompted a slew of brands to enable customers to make mobile purchases using loyalty points, a trend likely to catch fire in 2016. Entire article

News briefs Creative directors, DVF, Krug and Belstaff – Live news
By Staff reports
	Luxury Daily's live news from Feb. 1 - Berluti, Brioni latest luxury houses to lose creative directors; DVF inspires individuality, equal opportunity with help from model mogul; Krug pairs vintages with vegetables in limited engagement experience; Belstaff reinforces heritage with move back to Britain. Entire article

News briefs Marc Jacobs, NYFW: Men’s, private planes and Porsche – News briefs
By Staff reports
	Today in luxury marketing - Marc Jacobs speaks on "My America" campaign; CFDA, Snapchat, Tumblr team for New York Fashion Week: Men’s; A jet to match my handbag: Bombardier's craziest demands for luxury private planes; Porsche CEO has no plans to go down self-driving route. Entire article

Columns Resurgence of SMS marketing
By a Luxury Daily columnist
	For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing. Entire article

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