Luxury Daily, February 20, 2018 – Luxury needs to adapt to changing values, demographics
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| | Marketing Luxury needs to adapt to changing values, demographics  |  Perceptions of luxury are shifting as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies. Entire
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| Retail Aventura looks beyond retail in post-renovation rebrand FREE |  After expanding its shopping center to include more hospitality, Florida’s Aventura Mall is rolling out a new marketing look that focuses first on experience. Entire
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| Luxury Memo special reports Fragrance and personal care: Luxury Memo special report |  Luxury labels are no longer the sole choice for wealthy fragrance and beauty consumers as the threat of indie players sparks a series of changes in high-end brands. Entire
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 | Marketing Snapchat’s new update displeases users, alienates them from influencers |  Earlier this month, Snapchat rolled out a major update to its user interface, segmenting brand content and user content into two distinct pages along with a number of other changes, to massive user disapproval. Entire
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| Consumer electronics Bang & Oulfsen brings upcycling to vintage speakers |  Danish electronics and audio company Bang & Olufsen is bringing new life to the upcycling trend by letting customers upgrade its vintage, non-wireless speakers with wireless and Bluetooth connectivity. Entire
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| Blog Top 5 brand moments of last week |  As the luxury world becomes increasingly digitized, it is becoming more common to see the heritage names of old luxury either partnering with new start-ups or creating programs inspired by them. Entire
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 | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Galeries Lafayette, BFC, Harper’s Bazaar, fragrance ads, Chanel and Phillips – Live news |  Luxury Daily's live news from Feb. 16 - Galeries Lafayette wins bid for Paris Aéroport’s watchmaking endeavor; BFC invests into China with new partnerships; Harper’s Bazaar reinforces cutting-edge content with new hire; Fragrance ad spend drops from holiday season to Valentine’s Day; Chanel celebrates musical roots via Apple Music partnership; Phillips to auction off Elvis Presley-owned watch. Entire
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 | News briefs Chengdu, Nirav Modi, Tod’s and trucks – News briefs |  Today in luxury - Chengdu strives to become a hub for luxury brands and consumer services; Billionaire diamond dealer suspected of huge bank fraud; Tod’s owner Diego Della Valle: "Millennials are not for everyone"; More luxury buyers ditch the imports and pick up a truck. Entire
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| Columns Are brands misunderstanding Instagram engagement? |  Instagram was never meant for brands. Instagram started off as a network for people to share images with other people. Entire
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