U.S. fashion label Ralph Lauren is promoting its Ricky bag with a new digital flipbook that explains the inspiration and craftsmanship that go into making each purse.
Italian automaker Ferrari is jumping ahead of its competitors with a social media release of its new vehicle that will be showcased next month at the Geneva Motor Show.
Italian apparel and accessories house Bottega Veneta is delving into the heritage and craftsmanship of its Veneta handbag through a multimedia microsite.
Global cruise line Cunard is teaming with jazz label Blue Note Records to bring passengers aboard the Queen Mary 2 for intimate performances during its trans-Atlantic journey.
Online retailer Net-A-Porter is appealing to the fashion-conscious readers of British Vogue with an advertisement running on both the mobile and desktop versions of the publication’s Web site.
Luxury Daily's live news from Feb. 3 - Chanel shares its lovers, muses for new lipstick line; LVMH posts organic revenue increase of 5pc for 2014; Saint Laurent deconstructs the rose for 2015 limited-edition fragrance; Jean Paul Gaultier unveils Swarovski jewelry line at Paris Couture Week.
Today in luxury marketing - Viktor & Rolf to halt ready-to-wear; New book chronicles the careers of Alexander McQueen and John Galliano; Apple stores will implement jewelry store practices to help sell the Apple Watch; Luxury cruise features $10K per night suite as large as a house.
Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.
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