Italian jeweler Bulgari’s hotel and resorts in Milan is anticipating an influx of fashion-forward guests during the city’s annual Fashion Week with a special offer.
Affluent consumers hold mixed opinions about the extent to which brands should leverage Big Data to tailor specific messages, according to a new report by The Luxury Institute.
Italian fashion maison Valentino is continuing to tease its newest men’s fragrance Uomo with a sneak peek of its campaign video that may sustain interest in the scent until it is available worldwide in 2015.
French fashion house Givenchy released a new iOS mobile application dedicated entirely to its menswear line to push mobile commerce to its fashion-forward male consumers.
Swiss watchmaker Hublot opened its first Latin American boutique in Rio de Janeiro Feb. 5 as the Brazilian city prepares for the FIFA World Cup beginning June 12.
The Towers of Waldorf Astoria New York is upping its concierge capacity with a new suite specialist dedicated entirely to customizing suites to fit preferences.
Italian fashion label Dolce & Gabbana created a dedicated microsite to house information and multimedia about its 10-year partnership with soccer team A.C. Milan to stoke traffic from the team’s fans.
Today in luxury marketing - Swiss watch exports to China recover in December; Estée Lauder plots growth in emerging markets; Paris gets second MBA in luxury management; Catering to the Chinese shopper’s grand tour.
With Valentine’s Day fast approaching, the impending date has us all watching brands’ tactics for creatively grabbing customer attention to encourage rich engagement and purchases. But take note as these clever and interactive ideas are not limited to Valentine’s Day.
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