Audi of America implemented a strong marketing strategy consisting of digital and television advertising, helping it top 100,000 vehicles sold in the United States for the first time in 2010.
Optimizing search results on ecommerce sites leads to increased average revenue per customer and a lift in conversion rates among consumers searching for products.
Luxury retailer Bergdorf Goodman is tapping mobile social media to inspire loyalty among its affluent target demographic and drive foot traffic to its bricks-and-mortar locations.
Gilt Man, a division of the online upscale retailer Gilt Groupe, is courting luxury consumers by offering exclusive access to sought-after music before it is released to the masses.
Online retailer Net-A-Porter is extending its sales strategy by delivering a multichannel Web experience to affluent consumers with the launch of a mobile Web site.
Today in luxury marketing - The electric Rolls Royce: Luxury firm plans ecofriendly vehicle as sales see 171pc rise; Paltrow is Baume & Mercier brand ambassador; Perry Ellis to buy Rafaella.