Luxury Daily, Jan. 13, 2021 – Retailers leverage Google tech, data to adapt shopping journeys
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| | Retail Retailers leverage Google tech, data to adapt shopping journeys  |  Technology giant Google is developing new products and services to help retail partners address how the COVID-19 crisis has fundamentally altered the role of the store. Entire
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| Software and technology How Apple’s iOS14 software update will impact marketers |  Marketing professionals are quickly looking for solutions to overcome new obstacles regarding ad targeting and data privacy enacted by Apple’s newest mobile software update. Entire
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| Retail Localizing inventory key amid digital transformations: Capgemini FREE |  A hyperlocal approach is “the next big thing” to hit the retail industry as retailers grapple with how to leverage data analytics and artificial intelligence to deliver improved shopping experiences. Entire
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 | Real estate Luxury Daily debuts new conference focused on luxury real estate – register for free FREE |  Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire
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| Webinar Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves FREE |  Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire
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| Marketing Bilibili gains popularity among China’s Gen Z, yielding new channel for marketers |  Social media platform Bilibili is on the rise among the youth in China as video sharing continues to dominate in the world of online community entertainment. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Louis Vuitton, Bentley, Lamborghini, online returns, marketing webinar and luxury real estate |  Luxury Daily’s live news: Louis Vuitton adds Naomi Osaka to ambassador lineup; Bentley taps Audi’s Andreas Mindt as design director; Lamborghini latest luxury automaker to report strong 2020 sales; Online returns topped $100B in 2020: NRF; Why authenticity matters even more for luxury brands as post-pandemic consumer evolves; Luxury Daily debuts new conference focused on luxury real estate. Entire
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| Retail The Luxury Brand Playbook for 2021: Copying what works in China |  Coming off of a challenging 2020 that saw revenue crater in most markets — with the big exception of mainland China — luxury brands are starting off the new year with rosier outlooks, heartened by the early distribution of COVID-19 vaccines and signs that consumers are keen to get back to pre-pandemic shopping as quickly as possible. Entire
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