Luxury brands such as Cartier, Valentino, Dolce & Gabbana and Michael Kors are using Vogue's commerce-enabled Vogue Stylist application to advertise and sell their products to the magazine's readers.
Affluent consumers are increasingly turning to the Internet to research brands and products, form connections and make purchases, according to a study from Unity Marketing.
A consumer survey from November 2010 proves that BMW, Mercedes-Benz and Rolex are the most internationally desired luxury brands, based on their ability to encourage consumers to think, feel and act in a certain way.
Swarovski Crystal released an ebook showcasing content, images and videos from light and art installations at its Swarovski Crystal Palace exhibitions.
Today in luxury marketing - Prada to launch an IPO in Hong Kong; Louis Vuitton names North American president and CEO; Miu Miu presents a series of short films; Cadillac and Audi ham it up in a battle of the hippest.
With the ability to tie mobile vouchers, coupons and promotions into a consumer’s location, location-based advertising is not only creating brand awareness, it is also driving sales.
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