Luxury Daily, Jan. 3, 2024 – Chanel pushes Chance fragrances in Gen Z-powered campaign

January 4, 2024

Fragrance and personal care Chanel pushes Chance fragrances in Gen Z-powered campaign
With individuality and a sense of play at heart, four young faces each embody the scent collection's aesthetic codes as assigned across a new ad series. Entire article

Research Interest in personal luxury goods waning as women in China shift priorities: report FREE
Less than one in five female buyers are prioritizing the purchase of a new high-end handbag, per insights from marketing intelligence platform LookLook’s LuxuryVerse Pulse Check. Entire article

The U.S. beauty group has acquired an office in Mumbai and is appointing a first-time business development director to the region. Entire article

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We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire article

Retail Loro Piana launches pop-up store in Swiss Alps
The Italian cashmere label's latest retail opening in Zermatt is only available this season. Entire article

The launch builds on a longterm partnership between the Italian jeweler and the NGO. Entire article

Commerce Christie’s projects record total for luxury sales at auction in 2023
Remaining the number one entry category for new buyers, the department drove $1 billion of the company's revenues last year. Entire article

Marketing Top luxury campaigns of 2023: Luxury Daily
The roundup features marketing efforts from the likes of Italian fashion label Gucci, Swiss watchmaker Audemars Piguet, German auto brand BMW and U.S. retailer Saks. Entire article

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