The Four Seasons completed its inaugural Four Seasons Luxury Trend Report and is using the findings to analyze how affluent consumers are using digital media and how the brand can better aid them while they are staying at its properties.
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
Luxury womenswear designer Jordan Wolk is looking to heighten the exclusivity factor of its clothing by making the products available for a limited time before they are retired to an invite-only boutique.
German automaker Audi is taking over online, mobile and television platforms with a new campaign that promotes the automaker’s all-wheel-drive technology.
Today in luxury marketing - Mercedes apologizes for use of Che Guevara photo to promote luxury cars; Luxury shoemaker threatens to quit Colosseum repair; Jean Paul Gaultier now designs bars of solid gold.