The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
For the 25th annual Salon International de la Haute Horlogerie, 16 of the world’s top watchmakers convened in Geneva Jan. 19-23 to unveil their most creative and avant-garde timepieces amid those who share a passion for horology.
Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.
U.S. fashion label Ralph Lauren is using a social video to highlight that all of its products, even those produced by a licensee, are held up to the same standard of quality.
Brokerage house Yacht Partners International is easing the process of chartering, selling, managing and constructing a yacht with the YPI Selection mobile application.
Luxury Daily's live news from Jan. 23 - Michael Kors unveils plans for largest Japanese flagship; Mr Porter includes consumers in movie scenes with GIF generator; Puig acquires Penhaligon’s to further prestige fragrance positioning; Tag Heuer picks It-girl model as latest ambassador.
Today in luxury marketing - Jimmy Choo revenues boosted by Asia; Costco's deep discount ticks off a luxury watchmaker; Bentley drives Italian furniture line into the home; $100.4M sale at One57.
Email, a too-often-forgotten luxury marketing tool, especially in the age of social media, still delivers the highest rate of ROI of all marketing channels, with search engine optimization a distant second.
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
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