Luxury Daily, January 31, 2018 – 19pc of luxury sales will be online by 2025
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| | Marketing 19pc of luxury sales will be online by 2025  |  Luxury consumers are increasingly using digital channels within their purchase paths, with a mere 22 percent starting and ending their journey offline. Entire
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| Retail Luxury goes to the dogs for Chinese New Year |  Looking to grab the attention of Chinese consumers as they celebrate Lunar New Year, luxury brands are rolling out canine-themed products in honor of the Year of the Dog. Entire
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| Marketing Luxury execs reveal myths, realities of today’s market |  NEW YORK – Executives and key decision makers from firms in the luxury market recently gathered at the Time Warner Center on Columbus Circle in New York to gain insights into issues facing luxury providers across multiple categories at the sixth annual Luxury FirstLook 2018: Exclusivity Redefined conference Jan. 17. Entire
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 | Fragrance and personal care Armani Beauty inspires consumer content via bold effort |  Giorgio Armani Beauty is giving consumers a platform to share their passions as it launches its latest scent. Entire
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| Automotive McLaren joins UK trade delegation to China, partners with Chinese designers FREE |  British automaker McLaren is expanding its influence in the lucrative Chinese market as one of the brands accompanying Prime Minister Theresa May on her visit to China to discuss a trade deal between the two countries. Entire
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| Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs The RealReal, Vogue, Swiss watch exports, Galeries Lafayette and Mercedes – Live news |  Luxury Daily's live news from Jan. 30 - The RealReal facilitates innovation, research via gemology program; Vogue editors curate limited-edition bouquets for UrbanStems; Swiss watch exports saw 2.7pc growth in 2017; Galeries Lafayette opening to attract Luxembourg’s 3.5M tourist, high-spending locals; Mercedes, SXSW team to discover what’s next. Entire
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| News briefs Norway, Architectural Digest, Mulberry and fashion CEOs – News briefs |  Today in luxury - The country where a luxury Tesla has become the budget option; Architectural Digest raises money to build homes in Haiti; Mulberry wants to continue making in the UK despite higher Brexit costs; What makes a great fashion CEO? Entire
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 | Columns New China luxury: How media needs to respond |  The digital age has ushered in a shift away from traditional media towards immersive enablement in both the online and offline worlds. Entire
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